Sometime in the next month Tiger will probably go on Oprah. Or maybe there will be a Diane Sawyer interview. Elin will likely play some part.
Tiger will talk about his problems….share how he’s trying to make things right for his wife and family. Do a genuine mea culpa. And then give a gazillion dollars to Haiti earthquake victims.
A few weeks later he’ll be competitive at the Masters. And the world will start to offer its forgiveness.
Within a year……if he stays straight…….he’ll be back.
But it won’t be that easy for Toyota.
With almost every day the news seems to get worse for Toyota. When did they know? Did they ignore evidence before this fall? And now there’s problems with Prius. 8 million + cars now recalled. That’s 8 million customers who previously were known for their loyalty now with nagging questions. Will they lose all of them? Of course not. But they’ll lose a bunch. And like any business those last customers contribute a whole lot of the profit to any company. So the implications for Toyota and for their dealers are pretty significant.
And don’t think this ends anytime soon. The lawsuits from the victim of these few crashes will go on forever. And quite possibly they’ll lead to even more disclosures about the companies mistakes. This will be in the news for years.
Toyota has had almost icon status among car companies for quality. So this issue goes straight at the strength of their brand. And that makes it a huge deal. Maybe one of the most critical fights to save a brand since the legendary Tylenol fight. But Tylenol got off to a way better start then Toyota. Tylenol offered full disclosure and responded instantly. I’m not sure Toyota met that standard.
Once again my Toyota dealer friends are in a tough spot which proves, once again, that dealers are so much at the mercy of things they can’t control, like mistakes made by their manufacturer. And Toyota forced so many dealers to build new (high overhead) facilities in the last few years. And dealers did so because the brand had been so strong.
In December I wondered if there could ever be a brand that destructed faster than Tiger Woods.
We may be seeing that now.
Thursday, February 11, 2010
Tuesday, February 9, 2010
Jack Canfield words of wisdom
As if! Talk to a teenager these days and you’re sure to hear a favorite saying, “As if,” meaning “As if that’s really going to happen.” The sarcasm just drips off their words.
Jack Canfield describes “as if” in a different way. In The Success Principles, Canfield says, “Believe and act as if it were impossible to fail. Think like, act like, talk like, dress like you have already achieved your goal.”
I thought of a couple of “as if” moments that I’ve experienced in my life. I will never forget my junior year in college when I was involved with the college radio station. One sunny, fall afternoon I was at the “Old Rockpile,” War Memorial Stadium in Buffalo, NY, with Steve Brown. We were there to call the Canisius College Golden Griffins football game for our school radio station. Both Steve and I dressed in navy blazers and khakis so we would fit in with the other local “real” media that were there to cover the game.
A few minutes before kickoff, Steve and I were frantically trying to set up our broadcast equipment. Unfortunately, as the lowly college radio station, we were placed at the far end of the broadcaster’s area and we needed an extension cord, which we conveniently forgot to pack. Then, right at kickoff, with our gear unplugged, Steve put on his headphones and proceeded to welcome our listening audience! We were talking to an audience of two – Steve and me. But it didn’t matter. Steve acted as if he were the lead broadcaster for a major network. We did the entire game unplugged, talking to no one but ourselves. That didn’t matter at all to Steve, who used the opportunity to hone his broadcasting skills.
Today, you can see Steve Brown’s skills as a reporter for Fox News. Every once in a while I’ll catch a report of his and just smile and remember our afternoon in the “Old Rockpile” in Buffalo.
Canfield says, “You can begin right now to act as if you have already achieved any goal you desire, and that outer experience of acting as if will create the inner experience that will take you to the manifestation of that experience.”
If you were in Rochester, NY in the late 80’s and happened to take in a Rochester Red Wings Triple A baseball game, you’d wonder about the young man who would set up a card table in the stands and bring his tape recorder and do play-by-play of the game. Josh Lewin knew he wanted to be a sports broadcaster his whole life, so he pretended as if he was. He became a fixture at the Red Wings games, doing entire broadcasts into his tape recorder. A few years later, when the real Red Wings announcer retired, management came to Josh and gave him the job. He was 21 years old. Josh went on to be the voice of Major League Baseball’s Baltimore Orioles and Texas Rangers. Josh does sideline reporting for the NFL on Fox and does play-by-play for the San Diego Chargers. As a teenager, Josh Lewin acted “as if” in a far different way than today’s teenagers use the phrase.
Decide what you want in your career – top biller status, management, or whatever it is, and act as if you are already there.
I can't wait to participate in our tele-seminar this month with Jack Canfield. I always seem to pick up some new tidbit every time I hear or read something by him.
Leave a comment if you have any words of wisdom you've learned from Jack's teachings.
Tom Ray
Executive Vice President
Jim Doyle and Associates
Jack Canfield describes “as if” in a different way. In The Success Principles, Canfield says, “Believe and act as if it were impossible to fail. Think like, act like, talk like, dress like you have already achieved your goal.”
I thought of a couple of “as if” moments that I’ve experienced in my life. I will never forget my junior year in college when I was involved with the college radio station. One sunny, fall afternoon I was at the “Old Rockpile,” War Memorial Stadium in Buffalo, NY, with Steve Brown. We were there to call the Canisius College Golden Griffins football game for our school radio station. Both Steve and I dressed in navy blazers and khakis so we would fit in with the other local “real” media that were there to cover the game.
A few minutes before kickoff, Steve and I were frantically trying to set up our broadcast equipment. Unfortunately, as the lowly college radio station, we were placed at the far end of the broadcaster’s area and we needed an extension cord, which we conveniently forgot to pack. Then, right at kickoff, with our gear unplugged, Steve put on his headphones and proceeded to welcome our listening audience! We were talking to an audience of two – Steve and me. But it didn’t matter. Steve acted as if he were the lead broadcaster for a major network. We did the entire game unplugged, talking to no one but ourselves. That didn’t matter at all to Steve, who used the opportunity to hone his broadcasting skills.
Today, you can see Steve Brown’s skills as a reporter for Fox News. Every once in a while I’ll catch a report of his and just smile and remember our afternoon in the “Old Rockpile” in Buffalo.
Canfield says, “You can begin right now to act as if you have already achieved any goal you desire, and that outer experience of acting as if will create the inner experience that will take you to the manifestation of that experience.”
If you were in Rochester, NY in the late 80’s and happened to take in a Rochester Red Wings Triple A baseball game, you’d wonder about the young man who would set up a card table in the stands and bring his tape recorder and do play-by-play of the game. Josh Lewin knew he wanted to be a sports broadcaster his whole life, so he pretended as if he was. He became a fixture at the Red Wings games, doing entire broadcasts into his tape recorder. A few years later, when the real Red Wings announcer retired, management came to Josh and gave him the job. He was 21 years old. Josh went on to be the voice of Major League Baseball’s Baltimore Orioles and Texas Rangers. Josh does sideline reporting for the NFL on Fox and does play-by-play for the San Diego Chargers. As a teenager, Josh Lewin acted “as if” in a far different way than today’s teenagers use the phrase.
Decide what you want in your career – top biller status, management, or whatever it is, and act as if you are already there.
I can't wait to participate in our tele-seminar this month with Jack Canfield. I always seem to pick up some new tidbit every time I hear or read something by him.
Leave a comment if you have any words of wisdom you've learned from Jack's teachings.
Tom Ray
Executive Vice President
Jim Doyle and Associates
Subscribe to:
Posts (Atom)
Posts
